Hey Entrepreneurslocation: confirm
Most Owners Chase Revenue. The Profitable Ones Chase Margin.
Hugh Tafel has spent 12 years helping small business owners find the profit their revenue was already hiding. Using the Profit Acceleration Software™, he maps a business against 12 defined growth levers, then hands you a written roadmap showing exactly where margin is being lost — before any coaching commitment, and without spending a cent on new marketing.
The Reframe
Why Isn't Revenue Growth Enough on Its Own?
"Most business owners focus on building revenue. That's WRONG!"
Revenue growth feels like progress.
But if margin isn't improving alongside it, the business is often working harder for the same result. Hugh's coaching starts with a diagnostic — not advice — so every recommendation is based on where your numbers actually stand today.
How It Works
How Does the Profit Acceleration Assessment Work?
Business Assessment
Your business is mapped against 12 defined growth levers using the Profit Acceleration Software to find where margin is being lost.
Custom Roadmap
You receive a written report showing the highest-leverage moves for your specific business — not generic advice.
Guided Implementation
One-on-one or group coaching to put the roadmap into practice, with accountability built in.
Coaching Programs
Which Coaching Format Fits Your Business?
One-On-One Coaching
Direct, personalized coaching for owners who want a dedicated advisor working through their numbers with them.
Learn more →Group Coaching
Work alongside other owners at the same growth stage, with shared accountability and peer learning.
Learn more →DIY Online Academy
Self-paced access to the frameworks, spreadsheets, and training library — free to start.
Learn more →Meet the Coach
Hugh Tafel
Hugh built his coaching practice from Canmore, Alberta, in the shadow of the Canadian Rockies — a fitting home base for someone who built the business the hard way, without shortcuts.
Over 12 years, he's worked with 90 business owners, using a structured assessment process rather than generic advice, to find the specific moves that improve margin — not just revenue.
Common Questions
What Owners Ask Before Getting Started
What is the Profit Acceleration Software?
It's the diagnostic tool Hugh uses to evaluate a business across 12 defined growth levers. Rather than guessing where to focus, the assessment identifies exactly where profit is currently being lost, so every recommendation that follows is based on your specific numbers, not general best practices.
How is this different from a consultant?
Consultants typically hand you a written plan and step back, leaving implementation up to you. Coaching pairs that same diagnostic roadmap with ongoing, hands-on support — one-on-one or in a group setting — so the recommended strategies actually get applied, tracked, and adjusted over time, not just filed away.
What size business does Hugh work with?
Primarily small and independently owned businesses that want to improve profit margin, not just chase top-line revenue. If you're unsure whether your business is the right fit, that's exactly what the free strategy call is for — no obligation either way.
How much does coaching cost?
Pricing depends on the coaching format and scope — one-on-one, group, or the DIY academy are priced differently based on the level of support involved. Every engagement starts with a free strategy call, where fit and format are confirmed before any commitment is made.
Do you work with businesses outside Canada?
Coaching can generally be delivered remotely, so physical location isn't necessarily a barrier for one-on-one or group coaching. The DIY academy is fully self-paced and available anywhere. If you're unsure whether time zones or scheduling would work for your situation, that's easy to confirm on a strategy call.
What happens after I book a strategy call?
The call itself is a working session, not a sales pitch. Hugh walks through your business against the 12 growth levers live, flags where profit is likely being left behind, and outlines what a coaching engagement would look like — so you leave with real insight even if you don't move forward.
What's the difference between one-on-one and group coaching?
One-on-one coaching is a dedicated advisor working through your specific numbers with you, at your pace. Group coaching covers the same core frameworks alongside other business owners at a similar stage, with the added benefit of peer accountability and shared problem-solving as everyone works through the same material.
What's included in the DIY Online Academy?
Access to the same core frameworks in a self-paced format — business spreadsheets, training videos, marketing templates, sales letters, and reference material covering the areas the assessment evaluates. It's free to start, with no coaching commitment required, so it's a low-risk way to get familiar with the approach.
Trusted By
What Clients Say
"I was a little skeptical when I first came aboard as to how you were going to help improve my business. The past two years have been a great journey — bringing my focus back to my business, something that was severely lacking."Richard Greaves — Broker/Owner, RE/MAX Alpine Realty, Canmore AB
"I've been using Hugh's services for over a year now and he has continuously helped me improve my response rate for offers I send to my database. He can be counted on to provide advice that works."Oliver Baezner — Founder, Sonic Coaching
What This Concept Changes — And Why
Four shifts from the current site to this concept, and the reasoning behind each one.
Search engines and AI systems index pages, not scroll positions — a single funnel page can only rank or get cited for one topic at a time.
Inconsistent business details are one of the fastest ways to lose credibility with both buyers and AI answer engines evaluating a source.
AI engines cite pages that answer a specific question clearly and completely — not pages that lead with a sales pitch.
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There's Always Room for Growth
Let me help you explore where your limit as an entrepreneur is. Book a free strategy call and see where your business stands on the 12 growth levers.
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